Tuesday, 10 December 2013

My Target Audience

I have decided that I wanted to target my opening sequence to middle ages viewers. I decide this target audience because I felt like younger people like teenagers and children may not have the emotional connection to the opening sequence like middle aged viewers may have. I also considered the fact that people with children may be able to emotionally connect to the fact that a child has gone missing, and would be able to sympathize with the mother. 


Mothers and Fathers would be able to sympathize with the mother, and emotionally connect to the opening sequence.

I have targeted my film of the age of 25 and upwards. This was because any age after 25 will be mature enough to understand my opening sequence. Any younger than 25 maybe would not be able to understand the opening sequence and the importance of it. I have also included some foreshadowing elements within it, and a young audience may not be able to understand that or notice the fact that i have included these elements.

Younger teenagers and children may not have a particular interest in my opening sequence as well as them not being able to understand it, they may not be interested in this particular issue. Middle aged women and men are more aware of this issue and therefore may
be more interested in this opening sequence.
My target audience is going to be quite small and probably have to have particular interests, like having kids and looking after them. My target audience would probably be
into watching the television more than watching films because that is where it is going to be distributed.

I would probably try and advertise in magazines that middle aged women/maybe men would read, and therefore they would be aware of the opening sequence, maybe in children catalogs because the mothers normally read that, or maybe advertise on the BBC because that is what middle aged women usually watch.

If i had to define my generation of my target audience it probably be the "midlife crisis", this is because middle aged women and men probably would appeal to my opening sequence the most. 


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